Financials

Definitions. Revenue is collected client billing net of refunds — succeeded invoices count amount minus their refunds-ledger total, and a fully refunded invoice counts $0 (the same “collected” definition as Client Metrics and Meta Ads Tracking). The date range filters invoices by their billed date; an invoice’s refunds net against it regardless of when they were issued. Expenses are money-out Mercury transactions on the bank account tied to this offer, filtered by transaction date: pending and posted count; canceled/failed and transfers between our own accounts do not. Sendivo charges of exactly $299.00 are labeled “Sendivo Subscription”; every other Sendivo charge is “Sendivo Top Up”. Click a merchant or the expense total for the itemized transactions.