Home Services

Meta Ads Tracking

Our own acquisition funnel: ad spend against the booked calls, shows, and closed clients each ad actually produced. Click a campaign to see its ad sets, an ad set to see its ads, an ad to preview the creative, and any revenue figure to break it down by client.

Spend synced through 2026-07-10 · last sync 2026-07-13 06:26 UTC

Campaign / Ad set / AdSpendBooked callsCost / callShow rateClose rateClosedRevenueROI

Overallall ad-attributed activity$2,255.8456+10 unattributed$40.2852.0%26/5065.4%17/2617net of refunds+48.1%

▶2026-06-29 (a. Team OR b. Sales Experience)3 ad sets · 12 ads$1,019.9622$46.3668.4%13/1953.8%7/137+101.0%

▶Home Services 2026-05-013 ad sets · 9 ads$973.3326$37.4441.7%10/2480.0%8/108+32.5%

▶2026-06-30 (Copy of Home Services 2026-05-01)4 ad sets · 12 ads$262.558$32.8242.9%3/766.7%2/32-100.0%

No ad attributionbooked calls without a Meta ad utm—10—80.0%4/525.0%1/41—

Definitions. Calls attribute to an ad via the utm_content forwarded into Calendly (booked calls only — organic bookings appear under “No ad attribution”). Show rate counts calls whose outcome resolved to a show (closed, follow-up, disqualified, current client) vs. no-show; canceled, spam, duplicate, and not-yet-dispositioned calls are excluded. A close is a closed-outcome call or a contact who became a signed client, credited to the ad of their first attributed call. Close rate = closes / shows.

Revenue is the closed clients’ all-time collected billing with refunds netted out: succeeded invoices count amount − refunded, and a fully-refunded invoice counts $0. ROI = (revenue − spend) / spend. Spend is all-time synced Meta spend; ad images are served from Meta’s CDN and may expire.